Новые имена: 4 бренда из Парижа

Новые имена: 4 бренда из Парижа

Фото:instagram.com/pierretostain

Не только большие бренды диктуют главные модные тенденции - волна молодых дизайнеров и их модных марок уже ощутимо влияет на происходящее в fashion-сообществе. Французские бренды часто ассоциируются с кутюром и рафинированной женственностью, мы выбрали 4-х молодых и смелых - парижских дизайнеров, с которыми можно составить не только современный базовый гардероб, но и оказаться в самом дерзком наряде на вечеринке. 

Maison Kitsuné

В Maison Kitsuné начинали не с моды, а с музыки, поэтому самые популярные вещи бренда напоминают музыкальной мерч модной группы в летнем туре. За дизайн в марке отвечают француз и японец - в результате безбашенность и утилитарность уживаются в своеобразном миксе и не перестают удивлять. Помимо издания инди альбомов на собственном одноименном лейбле, со временем дизайнеры стали создавать коллекции одежды - от простой повседневной линии до полноценной prêt-à-porter.

Greetings from Romance 🌃🕶 Maison Kitsuné #SS18 Collection

В Maison Kitsuné одинаково хорошо всё: и лисица на логотипе, и два модных кафе в Токио и Париже, и коллаборации, и коллекции - в эстетике бренда не так много дерзости, как у подиумных марок, но вся одежда напоминает идеальный гардероб для молодого городского жителя. Будь это будничный свитер или обычный бомбер - в одежде при ближайшем рассмотрении можно обнаружить много интересных деталей, а подобное встретишь только у аутентичных японских марок. Здесь же, ко всему прочему, еще и много от той редкой французскости - беззаботность и связь с музыкальным миром (сотрудничество с Hot Сhip и Daft Punk).

KOCHÉ

Кристель Коше стала известна после того, как вошла с собственной маркой в шорт-лист премии LVMH Prize в 2016 году. Дизайнер закончила Central Saint Martins и 13 лет провела в больших модных брендах от Bottega Veneta до команды Дриса ван Нотена. Но в 2014 году основала марку Koché, в которой сошлось воедино, кажется, всё - и уличный стиль, и новая женственность, и радикальный дизайн, и бельгийский подход. 

Koché как-то сразу влюбила в себя публику - коллекции Кристель легко узнать по наличию эклектики и художественных приёмов в одном сезоне. Если платье, то вывернутое наизнанку или сшитое из разных кусков ткани, если брюки, то сразу сложноскроенная композиция, которая привлекает внимание, а футболки никогда не бывают простыми - перекроены они обычно по диагонали. Кристель не старается сделать коллекции французскими однозначно, но выглядят они всегда именно парижскими и ультрасовременными. 

JOUR/NÉ

Функциональный, эклектичный, жизнерадостный, броский, ностальгический и нахальный - в таких эпитетах описывают дизайн марки Jour/Né сами создательницы, Лия и Джерри. Бренд образовался в 2015 году и с тех пор радует беззаботными коллекциями в истинно французском духе.

Дизайнеры в сумме проработали в самых больших французских домах, таких как Chanel, Givenchy, Valentino и Marc Jacobs. С таким бэкграундом Лия и Джерри запустили собственную марку, коллекции которой одновременно должны были подходить для будней и отвечать стандартам идеального базового гардероба, но при этом оставаться сумасбродной и нескучной одеждой.  

Kwaidan Editions

Самый молодой бренд из нашего списка Kwaidan Editions представляет собой дуэт молодых дизайнеров из Франции и США. Леа Дикли и Хун Ла объединились под одной маркой, которая уже прошла в полуфинал премии LVMH Prize в этом году. Чтобы понять эстетику бренда, не стоит игнорировать инстаграм Kwaidan Editions - тёмные фотографии с призрачными силуэтами и кадрами, как будто из старого и красивого хоррора скажут даже больше, чем минималистичные снимки из лукбука. 

За плечами дизайнеров числится внушительная карьера и дипломы Королевской академии в Антверпене. Несмотря на то, что бренд показал всего две коллекции, он уже на слуху главных инсайдеров модного мира. Если взглянуть на одежду, сразу становится ясно почему - выверенные силуэты, идеальный крой сложных вещей, интересные детали, которые и придают коллекции ненавязчивую театральность, а также несут в себе атмосферу фильмов то ли Линча, то ли Кубрика.  

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  • Koché

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  • Jour/Né

    футболка с логотипом 'Dimanche' Jour/Ne

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  • Jour/Né

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  • Kwaidan Editions

    Kwaidan Editions Red and Yellow Tie-Dye T-Shirt

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  • Kwaidan Editions

    Kwaidan Editions - Annik Wide Leg Trousers - Womens - Black

    Фото Kwaidan Editions - Annik Wide Leg Trousers - Womens - Black

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  • Kwaidan Editions

    Kwaidan Editions Black Oversized Rubbish Shirt

    Фото Kwaidan Editions Black Oversized Rubbish Shirt

    Short sleeve plastic shirt in black. Spread collar. Button closure at front. Patch pocket at chest. Vented side-seams. Tonal stitching.

  • Kwaidan Editions

    Kwaidan Editions Multicolor Floral Print Trench Coat

    Фото Kwaidan Editions Multicolor Floral Print Trench Coat

    Long sleeve twill trench coat in black featuring multicolor floral pattern printed throughout. Notched lapel collar. Button closure at front. Flap pockets at chest. Seam pockets and detachable pin-buckle belt at waist. Vented back hem. Unlined. Tonal stitching.

  • Kwaidan Editions

    Kwaidan Editions - Rubbish Tie Waist Vinyl Trench Coat - Womens - Black

    Фото Kwaidan Editions - Rubbish Tie Waist Vinyl Trench Coat - Womens - Black

    Kwaidan Editions - The edgy tone of Kwaidan Editions' black Rubbish trench coat offers a modern twist on the classic silhouette. Appearing as the first look at the label's SS18 presentation, it's crafted in France for a relaxed fit from lightweight vinyl and shaped with notch lapels. Wear it over dinner party ensembles for an elevated touch, cinching it in with the tie-fastening waist sash.

  • MATCHESFASHION.COM

    Kwaidan Editions - Vienna Slim Leg Cropped Trousers - Womens - Blue

    Фото Kwaidan Editions - Vienna Slim Leg Cropped Trousers - Womens - Blue

    Kwaidan Editions - London-based Kwaidan Editions has quickly become renowned for its uncomplicated tailoring, and these pared-back cobalt-blue Vienna trousers were seen as part of the label's SS18 presentation. Crafted in France, they're shaped to sit high on the waist with slim legs that kick-flare from the knee and are cropped at the ankles. Style them with the label's matching blazer and flat sandals for a sophisticated ensemble at summer weddings.

  • Kwaidan Editions

    Vienna single-breasted jacket

    Фото Vienna single-breasted jacket

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  • MATCHESFASHION.COM

    Kwaidan Editions - Ruscha Floral Print Single Breasted Jacket - Womens - Navy Print

    Фото Kwaidan Editions - Ruscha Floral Print Single Breasted Jacket - Womens - Navy Print

    Kwaidan Editions - Contemporary tailoring plays an integral part in Kwaidan Editions' modern aesthetic, as demonstrated by this black, yellow and green floral-print Ruscha blazer. This slender piece is shaped to a single-breasted silhouette with notch lapels, handy pockets, and a back vent to enhance the streamlined finish. Slip it on with the matching trousers and western-inspired boots for an of-the-moment look.

  • Kwaidan Editions

    Kwaidan Editions - Torrance High Rise Straight Leg Trousers - Womens - Yellow

    Фото Kwaidan Editions - Torrance High Rise Straight Leg Trousers - Womens - Yellow

    Kwaidan Editions - These Kwaidan Editions chartreuse-yellow Torrance trousers appeared as part of the 2nd look in the label's SS18 presentation. The languid shape is crafted in France from mid-weight virgin wool and shaped with a flattering high-rise waistband and pin-tucked pleats defining the straight legs. Master trans-seasonal dressing by wearing yours with a checked trench and western-inspired boots.

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    Kwaidan Editions - Ruscha Checked Wool Skirt - Womens - Blue Multi

    Фото Kwaidan Editions - Ruscha Checked Wool Skirt - Womens - Blue Multi

    Kwaidan Editions - This chestnut-brown Ruscha skirt from Kwaidan Editions is cut from the same checked wool that featured in the label's SS18 presentation. It's crafted in France to a high-rise, A-line silhouette and simply detailed with black button fastenings running through the front. Style it with a T-shirt and loafers for a chic ensemble that will take you from the office to dinner.

  • Kwaidan Editions

    Annik point-collar wool dress

    Фото Annik point-collar wool dress

    Kwaidan Editions' lava-red Annik dress was first seen at the label's SS18 presentation - the London-based label's second ever. It's crafted in France from mid-weight wool to a button-down point collar shape with patch pockets on the chest. The relaxed-fitting silhouette drapes loosely over the frame and is cut with side hem slits to the thighs. Style it with tailored trousers and delicate jewellery for a statement dinner party ensemble.

  • Kwaidan Editions

    Kwaidan Editions Black Rubbish Coat

    Фото Kwaidan Editions Black Rubbish Coat

    Long sleeve plastic trench coat in black. Notched lapel collar. Welt pockets and detachable self-tie belt at waist. Unlined. Tonal stitching.

  • Kwaidan Editions

    Torrance floral-print straight-leg trousers

    Фото Torrance floral-print straight-leg trousers

    Look to Kwaidan Editions for retro-inspired prints that lift traditional tailoring such as these black Torrance trousers from the London-based label's SS18 sophomore collection. They're crafted in France from mid-weight twill patterned with a yellow and green floral print and are shaped to sit high on the waist with a stitched pintuck down the front and back of each leg. Keep the statement florals in focus by teaming them with the matching blazer and monochrome accessories for evening events.

  • Kwaidan Editions

    Kwaidan Editions Black Rubbish Skirt

    Фото Kwaidan Editions Black Rubbish Skirt

    Long plastic skirt in black. High-rise. Pleated throughout. Seam pockets at waist. Zip closure at back. Unlined. Tonal stitching.

  • Kwaidan Editions

    Underpinnings high-neck jersey top

    Фото Underpinnings high-neck jersey top

    Kwaidan Editions carefully selects a lightweight stretch-jersey material to create this ruby-red figure-skimming Underpinnings top. It's cut in France with an elegant ruched high neck and long sleeves then complete with a centre-back seam to streamline the figure. Style yours with a tonal A-line maxi skirt and razor-sharp pointed ankle boots for an event look that exudes understated chic.

  • Kwaidan Editions

    Kwaidan Editions - Vallens Raw Edge Floral Print Dress - Womens - Beige Multi

    Фото Kwaidan Editions - Vallens Raw Edge Floral Print Dress - Womens - Beige Multi

    Kwaidan Editions - Kwaidan Editions takes inspiration from 1960s Japanese films and 1970s interior design to craft luxurious pieces like this beige and tonal-yellow twill Vallens dress. It's cut to a minimalist, midi-length silhouette with black satin-binding seam detailing at the sides, and printed with painterly flowers. Style it as the designer intended: with the matching wide-leg trousers, then add black pointy kitten heels.

  • Kwaidan Editions

    Kwaidan Editions - Vallens Wide Leg Floral Print Trousers - Womens - Beige Multi

    Фото Kwaidan Editions - Vallens Wide Leg Floral Print Trousers - Womens - Beige Multi

    Kwaidan Editions - An oriental inspiration is clear to see in Kwaidan Editions's beige and tonal-yellow Vallens trousers. They're beautifully made in France from lightweight satin-twill that's patterned with painterly tonal-yellow and orange florals - a nod to Japan - and finished with black bound seams and a centre-front zip for modern polish. Sharpen the high-rise fluid shape with knife-point mules.

  • Kwaidan Editions

    Miles hound's-tooth wool-blend coat

    Фото Miles hound's-tooth wool-blend coat

    There's an old-school sense of elegance to Kwaidan Editions' tonal-brown hound's-tooth wool-blend Miles coat. It's tailored in France to an elongated silhouette - a node to classic 1970s styles - with flattering peak lapels and contour seams and is lined with black satin along the sleeves to ensure a clean shape. Shrug it over smart workweek looks for the most polished take.

  • Kwaidan Editions

    Kwaidan Editions Red Wide-Leg Trousers

    Фото Kwaidan Editions Red Wide-Leg Trousers

    Wide-leg virgin wool trousers in scarlet red. Mid-rise. Three-pocket styling. Pleats at front. Central creases at front and back. Zip-fly. Tonal stitching.

  • Kwaidan Editions

    Dunne wool-jersey top

    Фото Dunne wool-jersey top

    Kwaidan Editions' black Dunne top will make a refined addition to your basics wardrobe. Crafted in France from mid-weight wool this slim-fitting piece is cut to a high-neck shape with neat short sleeves. Style it with an A-line midi skirt and loafers for a sophisticated day look.